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If people using this apps have changed their consumers behaviors, pushing the food Industries to re-consider some of their products recipe (Fat/Sugar/..), the very same principle should be re-used to hopefully pushed the Food industry to propose 100% Plastic free Packaging . ie A = 100% recycled Packaging, Plastic free., B .. up to E.
Practically I do not know how to have a fair implementation of the packaging . I would suggest that by default as long as there is some kind of Plastic (not paper/Cartoons/ glass) the product is Basically consider as not Packaging Eco friendly E if entirely plastic C or D if Partially (combination of Cartoon+ Plastics and How much Plastic % is really recyclable ) . this would reference the Product for its packaging , and I would suspect that if the company responsible for its packaging would disagree they would share details in order to get their packaging re-categorized..Another way way would be to work with consumer association such as 60 Millions of Consumers but I do not know how independents those association are...